Easy Steps to Take Your Company to the Market

The way to improve your business and meet your sales goals starts with a plan for marketing. Planning without a plan means you’re planning for failure, however, with the right marketing strategy, you can develop a framework for transforming your marketing strategy and move your company to the next level. We combine elements of strategy and marketing to provide you with 8 easy steps to take your business on the market.

1. Write your Value Propositions

The best way to come up with an effective value-proposition is to start by asking questions, specifically about your company, your clients and their motives.

Begin by asking inquiries about your company’s operations:

• What can our company offer?
• What are the unique advantages our company enjoy over its competitors?
• Why are we the perfect option for your ideal client?

Ask questions about your customers:

• Who are our clients?
• What issue is our customer trying to resolve?
• What are we able to do to resolve the problem of our client?

Last but not least, ask questions about the motives of your customer:

• Why do our customers buy from us?
• What do we want the customers of our company to be doing?

Find the answers to these and you’ll be able to formulate an effective value-added proposition.

Note: You may move this process to the next step by examining your value propositions to ensure they meet the four main components such as appeal, exclusivity, credibility , and clarity.

If you’re able to prove that your propositions meet the above criteria then you’re now at the point of making leads.

2. Select Your Marketing Strategy

Content marketing, tradeshows direct mail, PPC, SEO, social media – There are a myriad of strategies for marketing that can drive both leads and traffic. You can choose any of these methods as well as all, but a choice which is usually based on your company’s resources and budget.

The most important thing to consider other than the strategies to use in your marketing is how you will implement them.

Here’s a four-step guideline to help you get to where you want to be:

• Make sure you are targeting your audience in order to connect with the right people.
• Make sure you tailor your message and content to the audience you want to reach.
• Inform your audience on how they can respond to your the call to actions.
• Examine your marketing plan to determine responses.

Now the marketing bait is now at the end of the line and ready to drop your bait into water.

3. Capture Leads using Incentives

Incentive programs can be very effective in generating leads, especially for companies that are just starting out. Free gifts or coupon, a chance to win, or original content – these items build trust with people who visit and make them feel compelled to give their contact information to you in return. After you’ve gathered leads will you be able to convert these leads to become customers.

Here are some suggestions:

• Create a simple and strong headline to draw attention to the incentive.
• You can only request minimal details (name as well as mailing address, and email address).
• Build trust by showcasing reviews and references.
• Rewards leads for providing contact details.

Great job! You’ll have only a couple of bites. Now is the time to reel them into.

4. Nurture Prospects

Have you got a logical strategy to follow-up with leads, build trusting relationships, and then turn these leads into sales? Most likely, your competitors do and they have an advantage.

The most important thing to do when keeping prospects happy is to keep in touch with them regularly and continuously.

Here’s a 3-step method:

• Set up a timeline that is in line with the needs of your clients and employees.
• Select the best medium/media that will connect with your market. Direct mail, cold calling and email are three efficient media that are even more effective when they are used in conjunction.
• Implement the plan, and then convert leads into customers.

NOTE: Customers respond best to customized messages. Create your follow-up emails, direct mails and other methods for everyone in your database, like using their first names. A small tweak in the way you customize your emails can have a huge difference.

5. Convert Leads to Customers

At this point, you should know the “attract the right people, then capture them and nurture them” sequence down. Following that, you need to turn potential customers into paying customers.

Based on your model of business You may convert leads into sales using the use of a retail store, an online shopping cart or sales team or even any combination of these methods. No matter which method you select either physical or digital, ensure that it is easy, welcoming, and well-organized. Always strive to make sure you use the same and well-organized navigational signs throughout.

6. Encourage loyalty and Repeat Business

The marketing plan is in place even after the sale. Customers who are happy are basically advocates for your brand, generating referrals when they share their good experiences with family members or friends. As a company you can build the habit of loyalty as well as repeat customers by providing an honest assessment of the quality of your customer service.

• Contact your personal number or place an order via your website. Did the call be answered promptly and with a pleasant tone? Was it easy or challenging the checkout process online? Put yourself in the customer’s shoes.
• A reality check for customer service could be as easy as speaking to your customers. Ask them how they’re doing and find out their name. Learn how you can create more positive customer experiences.
• Ask your employees for ideas on ways you can improve your business procedures.
• Don’t make promises you cannot keep.

Learn from other businesses. Get out from your comfortable zone and discover an organization that you admire, and follow their most efficient methods. Then, you can apply these practices to your own marketing strategy. You can also look beyond your industry to find innovative strategies and concepts.

7. Upsell Customers

There’s a saying that 80 percent of a company’s profits are derived from 20 percent from its clients. Why should you spend more time and effort to attract and convert new customers when you could sell existing ones?

Your task doesn’t end with giving a great customer experience. It is also important to inform satisfied customers about the variety of products and services that you offer, especially those that are that aren’t readily apparent.

Like you nurtured leads, consider the sequence of how you interact with your customers, and ensure they come to you to get more. A multi-touch campaign that spans multiple channels can help to spread the message to your clients.

8. Gain Referrals

Referral marketing is the result of establishing a list of happy customers. Since a person who is a friend of a customer who is satisfied is more likely to do business with you and refer you to them, it is among the most effective ways to bring in new leads and to grow your business.

The majority of satisfied customers are willing to assist a business that has provided a top quality product. Customers who are happy can be encouraged to refer a friend by giving them a business card to give to an acquaintance. Be sure to reward the client for the referral as well.

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